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A platform that lets you bank yourself

Role

Senior Product designer

Summary

Onboard is the simplest self-custody asset to use for everyone. If you're looking for a wallet where you can completely own your assets and take control of your finances without relying on any middlemen, Onboard is the right choice for you.

My role

I lead the design across the company; and also as an IC on the Exchange team, along with a PM, product owner and 7 engieers.

The challenge

Discovery and Definition

We spent hours of reseearch led by the UX researcher, myself and PM to understand the challenges with using traditional NC wallets in this part of the world; we noted that users had complaints about the middlemen fees, reliability and control over their funds

We had three primary goals:

  • Design a simple way to move funds directly from your self-custody wallets to bank account and back; saving one extra step
  • Provide speed and security while giving users the choice to govern asset storage and transfer

Strategic approach

Outcome

After 13 months and 2 major version releases of the web app:

  • I refined and designed an update to include a spread on our transaction fees; with a very intuitive assistive tooltip when users are about to make payments
  • A fully autonmous enterpise platform for high-volume traders that has grossed over $8 million in 6 months
Responsive mobile landing page
Responsive desktop landing page
Iterations of the landing page, with a different layout for the hero section to emphasize 3 unique personas (founders, digital nomads, employees)

Desktop designs for Merchant dashboard home
Mobile designs for Merchant dashboard home